It’s not only Nielsen Research Company, its also Google Trends, Jupiter Media, and other professionals in the legal and marketing industries.

“People do what is easy. Access to the internet via work, home or any library have truly made getting online easy. According to Jupiter Media, over 64% of people who are looking fo information online use search engines (note: this article is from 2004 - the number of people using Internet search engines to find information online - including attorney's now is about 90% according to Jupiter Research). If I can type my problem or what I want into a search engine and find what need, I don't need to go thourgh the 100 pages of ads in the yellow pages. Search engines are getting more precise down to an industry specialty and geographic focus, while also continuing to be easier to use."

- Dennis Kennedy Seven Legal Technology Trends

"Some of the most fascinating statistics I saw last year involved the dramatic decline of the use of yellow pages to find local products and services and the move to search engines to find the same information."

-Phil Reifenberg Search vs. Yellow Pages - 4 Secrets Why Search Engines Beat Yellow Pages in Local Advertising

"The Google Trends graph for searches for “yellow pages” is likely representative of a broad behavioural pattern of Internet users who are going to traditional Yellow Pages sites less and less. If we project the pattern out in time, we can see that searches for “yellow pages” might reduce down to nil by as soon as 2011."

-Chris Smith Google Trends: Yellow Pages Will Be Toast In Four Years